Toys can play a crucial role in child development, and the emergence of 'Kidults'—adults who purchase toys for themselves—has significantly expanded the market. In 2023, global toy sales reached an impressive $108.7 billion. However, the toy industry relies heavily on materials and processes that have significant environmental and social impacts. An estimated 90% of toys available on the market are made of plastic and most recycling facilities aren’t equipped to deal with them due to the mix of different plastics and materials in one toy. Furthermore, the popularity of electronic toys contributes to the growing amount of e-waste. Such challenges mean toy manufacturers are looking for ways to innovate and produce safer and more sustainable toys. Circular economy concepts, such as using recycled plastic in toy production, are gaining popularity, highlighting the industry’s awareness on the importance of sustainability.
