Ashaya: Increasing the Value of Waste & Creating Social Impact

Article on Ashaya, ISC3 Start-up of the Month May 2023, in CHEManager International

Two Indian men with sunglasses in front of a wall decoratded with colourfull chips packets
Ashaya's founder Anish Malpani (left) and-Dr Jitendra Samdani (Research Scientist at Ashaya)

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India-based start-up Ashaya focuses on increasing the value of waste and turns this waste into high-quality materials and products that are more recyclable.

Metalized multi-layered plastic packaging (MLP) is hard to recycle and mostly ends up in landfills. Through innovative mechanical and chemical recycling processes Ashaya turns this waste into high-quality materials and products that are more recyclable. Ashaya started first with recycled sunglasses and created a new brand “Without” for this premium product. Offering a premium product allows them to then fairly redistribute that value to supply chain stakeholders, particularly the poorest: waste pickers.

For this contribution to sustainable chemistry, the International Sustainable Chemistry Collaborative Centre (ISC3) has awarded Ashaya as one of the best start-up solutions in the frame of the ISC3 Sustainable Chemistry Club. At the same time ISC3 has chosen Ashaya as the ISC3 Start-up of the Month for May 2023.